Keep Our Community Strong

Shift Your Shopping

Shift Your Shopping, started in Somerville & Cambridge in 2009, is now a national campaign to encouraging our community to Choose Local & Independent this Holiday Season. As customers, we are about to collectively spend a large portion of our annual shopping budget between Nov. 1 and Dec. 31. If you join us in shifting those dollars to locally owned, independent businesses, we’ll generate 2-3 times as much economic activity in our community than if we had spent our money at a national chain.